Analytics you can actually trust.
We set up and fix GA4, Matomo or Plausible: well-named events, server-side tracking, accurate conversions and attribution that holds up. Your marketing decisions rest on numbers, not guesses.
What you get from working with specialists
Most GA4 properties are badly configured, noisy or simply wrong. We deliver clean data and dashboards people want to open.
Clean event schema
Naming conventions, parameter validation, data-layer design. No more 47 ways to call the same click.
Server-side tracking
GTM server-side on your domain. Durable against iOS, ad blockers and ITP. Recover 20 to 40 % of lost conversions.
Conversions that match reality
Cross-checked against your CRM and revenue backend. When GA4 says 120 leads, your CRM shows 120 too.
Consent-aware
Consent Mode v2 wired in. You stay GDPR/CNIL compliant without your data volume collapsing.
Dashboards people read
One-page Data Studio or Metabase boards, one per audience (CEO, marketing, product). Not a 30-tab report.
Documented
You get the event dictionary, the naming rules, and a runbook. Nothing hidden.
How we work
We audit, design, deploy and hand over. You get answers, not another tool to maintain.
Audit
We map your current tracking, identify gaps and duplicates, compare the numbers with your actual revenue.
Design
We design an event schema, data layer and consent flow aligned with your business questions. No generic templates.
Deploy
GA4, GTM (or server-side GTM), Consent Mode v2, dashboards. QA against your CRM. Launch.
Train
We document it, we train your team, we stay on call for the first month so nothing breaks silently.
Pricing
Most engagements fall into one of these three shapes. Need something else? Ask for a custom quote.
Audit
€890 one-off
Know what your analytics are actually telling you.
- Full tracking inventory
- Event-naming review
- Conversion vs CRM reconciliation
- Data-quality scorecard
- 30-minute walkthrough call
Setup
from €3,500 fixed price
GA4 (or alternative) deployed properly, end-to-end.
- Everything in Audit
- Event schema + data layer
- GA4 + GTM (or server-side)
- Consent Mode v2
- 2 Data Studio dashboards
- QA + launch
- 30-day post-launch support
Care
€390 / month
We watch your data so it keeps telling the truth.
- Monthly data-quality review
- Dashboard updates
- New-event instrumentation
- Priority Slack support
- Quarterly review
Frequently asked
GA4, Matomo, or Plausible: which should I pick?
It depends on your size, how strict you are on privacy, and your budget. GA4 is free and the broadest ecosystem (Ads, Data Studio, BigQuery). Matomo is self-hosted and EU-friendly. Plausible is simple and lightweight. We help you pick based on what you actually need.
Do you work with server-side tracking?
Yes, that's most of what we deploy these days. Server-side GTM on your own subdomain makes tracking durable against iOS/ITP/adblockers and recovers 20 to 40 % of previously lost conversions.
Can you reconcile analytics with my CRM / revenue data?
Yes. We cross-check conversion counts against HubSpot, Salesforce, Pipedrive, Shopify or Stripe depending on your stack. When the numbers don't match, that's usually where the useful findings are.
What about GDPR?
We wire Consent Mode v2 and, if needed, a full CMP. You stay compliant without losing the modelling that keeps GA4 useful when users refuse. If you also need a CMP deployed, see prodigy-cmp.com.
How long does a full setup take?
Two to three weeks for a standard setup, longer if server-side tracking or complex e-commerce events are involved.
Do you migrate from Universal Analytics?
Yes: historical data export to BigQuery or CSV, GA4 parity audit and gap-fill. If you're still running UA leftovers, we deal with them.
Shall we talk?
Tell us what you need. We reply within one business day.